Mission & Values

Bundle of sage


Our mission is to inspire women everywhere to take time for themselves (if even just a few minutes!) through self-care and self-love. We believe taking care of ourselves from the inside out inspires magic in our everyday lives. We want to help all women experience that magic through the products we carry and the knowledge we share. 


We value a balanced approach to self-care. The wellness space can be full-on! We want to make it more accessible by offering easy-to-use products and solutions that are high-quality, priced fairly, and (most importantly) work. We also believe in women supporting women and love carrying many women-owned brands.