Meet the Founder

Hi! I'm Allie and I'm so glad you're here. I'm a Chicago native, living and loving life by the beach in LA with my husband and our beautiful baby boy (Luca!). I've always had an interest in health, wellness and self-improvement and its only gotten stronger since moving to LA.

As a first-time mom juggling work and family, I know how difficult it can be to find those precious few minutes of downtime. I started Bliss'd with the goal of helping women everywhere find their bliss - if even for a few moments. 

In my experience, a few minutes of self-care and self-love each day is more realistic and impactful than one grand gesture every once in awhile. To me, wellness encompasses mind, body and soul; from meditating, walks with my family and time with girlfriends to disconnecting from technology, going inwards through journaling, and of course the pampering (and just as necessary!) side like baths, face masks and other feel good products, I strive to promote a balanced and approachable path to wellness with the products I offer and the knowledge I share. 

When starting Bliss'd, I always knew I wanted to include a social good component to the business. I love brands that give back and I knew I wanted to use my brand as a source for good, too. Because of the current world situation, I decided to donate my profits from all sales this past summer to a local Santa Monica charity, Upward Bound House. Upward Bound House provides homeless families with temporary shelter and the services they need to get back on their feet. When I first moved to LA years ago, I volunteered at Upward Bound House and I've seen their work in action around the community so it feels like a natural fit. You can learn more here.

Have a look around and if you have any questions, feel free to reach out at hello@blissd.co.

Stay well,