Meet the Founder

Hi! I'm Allie and along with being a wellness and self-care enthusiast, I'm also a Chicago native, living and loving life by the beach in LA with my husband and our beautiful little boy, Luca (he'll be two in June). I've always had an interest in self-care, self-improvement, and clean beauty and that interest has only gotten stronger since moving to LA.

As a first-time mom juggling work and family, I know how difficult it can be to find those precious few minutes of downtime. I started Bliss'd with the goal of inspiring women everywhere to take more time for themselves, if even for a few minutes, through self-care and self-love. This can look and feel different for everyone and through Bliss'd I aim to promote a balanced and approachable path to wellness with the products I offer and the knowledge I share. 

In my experience, a few minutes of self-care and self-love each day is more realistic and impactful than one grand gesture every once in awhile. To me, self-care encompasses mind, body and soul; from meditating, walks with my family and time with girlfriends to disconnecting from technology, going inwards through journaling, and of course the pampering (and just as necessary!) side like baths, face masks and other feel good products.

When starting Bliss'd, I always knew I wanted to include a social good component to the business. I love brands that give back and I knew I wanted to use my brand as a source for good, too. While I am still looking for an official charity partner, I have donated portions of my sales to various causes. Last summer, I donated all my profits to a local Santa Monica charity, Upward Bound House. Upward Bound House provides homeless families with temporary shelter and the services they need to get back on their feet. Over the holiday season, I donated 20% of revenue from all sales to different Go-Fund-Me fundraisers supporting Covid-relief.

Have a look around and if you have any questions, feel free to reach out at hello@blissd.co.

Stay well,